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The New York PR agency, Porter Novelli,
conducted a survey of 100 executives from America's top companies.
They asked, "which is more important, intelligence or creativity?" 59% cast
their lot with creativity. 28% went with intelligence.
That's the good news. They also asked, "do American schools
do enough to foster creativity?" 76% said no. Only 14% said yes.
It's still good news for executives, though. According to the survey, tight budgets do little to
limit creativity. And deadlines actually help. But consider whom they asked.
The most creative companies they could think of were Apple, 3M, McDonalds, and Disney. The most creative people they named were Ross Perot, Steven
Jobs, and Thomas Edison. In that order.
The most encouraging news is the belief among 88% of America's most stellar executives
that their "most creative days are ahead..." Nearly half said they were more
creative than their bosses. And 43% said that they themselves have been accused of being
"too creative." Way to go!
Finally, if you're looking for the best time to present your big idea to the boss, you
gotta get 'em as early in the morning as possible. That's when 46% say they are most
creative. It drops dramatically throughout the rest of the day with a little positive blip in the evening.
Now that you know how their right brains work, go get 'em!
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