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Don Winkler says, "The dumber the
question-the more people laugh at you-the more likely it will lead to a
breakthrough." And he should know. Don does lots of things backwards, not necessarily
on purpose. He has a dyslexic brain.
With his unusual way of thinking and doing things, Winkler has won the day for more than
one company. When he headed up the Finance One arm of Banc One, he practiced his cart-before-the-horse way of solving problems.
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He dramatically improved another bank's
customer service
reputation by moving the president's desk out into the lobby.
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At yet another bank, he averted a run by taking money out of
the safe and displaying it behind the tellers.
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He helped eliminate a paper backlog by renaming it the
"frontlog."
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When he gives speeches, he sometimes begins by answering
questions.
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And he takes short naps before meetings instead of falling
asleep during them.
Need a simple and refreshing way to stimulate creative
thinking? Whether you're working alone or leading a brainstorming session, try doing it
backwards. |
