Peter Lloyd

I'm Peter Lloyd--writer, songwriter, ghostwriter. Many of my songs have been recorded for your listening pleasure at Songs by Peter Lloyd and Friends. I've performed some of them in live Peter Lloyd Presents performances, including Creative Animal Safaris.

With co-author Steve Grossman I created Animal Crackers, the creative-problem-solving process for tough business problems. I'm also the ghostwriter of Marco Marsan's The Lion's Way and Think Naked: Childlike brilliance in the rough adult world.

I write Right Brain Workouts for the IdeaConnection and features for goCreate.com, including Wild Ideas radio vignettes, the Creativity Timeline, Head Shed, and QuotAmaze. In addition to my own website, I've had or have my hands in creating sites for WebLok, WonderGroup, Marco Polo Explorers, Think Naked, Marco Marsan, and Diane Iseman.

I developed the collaborative, online, idea-generating process called Brainline. BrandStorm, a division of Northlich, one of the leading marketing communications firms in the United States, currently uses Brainline under the name IdeaSpring.

In most of my real jobs I've worked as an advertising writer or creative director with big and small ad agencies, including a run as Innovation Activist at BrandStorm. During more than 20 years in the advertising agency business, I've developed campaigns for national advertisers and won coveted creative advertising awards.

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